Net-Flow Announces Bounty Hunter Rare Wine & Provisions Powers eCommerce and CRM with NOW
Leading Wine Purveyor Saves Costs and Time, Gains More Control of Web Site Content
NAPA, Calif., – Net-Flow Corporation, a developer of business solutions for online commerce, will power communication and eCommerce strategies for Bounty Hunter Rare Wine & Provisions, an industry leader in the consumer-direct wine industry offering rare and exceptional wines and luxury lifestyle provisions. The Bounty Hunter is among the first to use Net-Flow’s NOW for the wine and spirits industry -- a comprehensive online solution that helps companies manage interstate commerce regulation challenges including taxation, shipping and state permissions. NOW also helps Bounty Hunter manage the 4Cs of its business - content, commerce, contacts and communication.
Mark Pope, founder of The Bounty Hunter, said “NOW lets us preserve our core philosophy of personalized service. Net-Flow developed a Web site that makes it easier for customers to find the wines they want and lets us seamlessly manage the myriad shipping, taxation and regional idiosyncrasies that come with managing a complex global eCommerce site.”
Dean Bowen, CEO of Net-Flow, said, “The Bounty Hunter enhanced its online experience with NOW and we’re delighted to help them expand and implement innovative marketing programs. This is a great example of a company finding ways to blend traditional offline operations with superb online presence.”
Getting to NOW
The NOW suite is comprised of 4C modules – Content-NOW (Web site update), Contacts-NOW (customer database), Communicate-NOW (eMarketing) and Commerce-NOW (eCommerce). Together, this suite puts the immediacy of NOW into business operations, plus the savings of in-house-managed Web sites and eMarketing into the hands of business owners.
Each month, The Bounty Hunter site logs tens of thousands of visits, and each week the staff updates an online inventory of more than 100 products. Using Content-NOW and Commerce-NOW, the marketing department changes in-house as much as 30 percent of the site each month, including product descriptions, pricing, regional listings, varieties, categories and specials. With Contacts-NOW, the staff manages tens of thousands of email addresses and customer contacts, and uses Communicate-NOW to handle email blasts of bi-weekly Telegraphs, plus product notices, outreach campaigns for four private wine club programs, and the eponymous “Road Show” private tasting events.
In April, The Bounty Hunter distributed 400,000 new catalogs. Pope notes, “With the increased number of catalogs we’re sending, coupled with a rapidly expanding national presence, more and more wine enthusiasts are discovering us online. NOW helps us preserve a signature high degree of customer service with online customers, and enables us to dramatically reduce staff time and gain far greater control and flexibility over the content and functionality of our site.”
The Bounty Hunter selected NOW for its cost-savings, ease-of-use and scalability. Net-Flow provides The Bounty Hunter with an ‘always on’ Internet presence that keeps product information accessible to visitors and staff, while remaining 100 percent secure and private. NOW’s simple-to-use CRM capabilities allow the staff to maintain their personal touch with luxury consumers.
About Net-Flow Corporation
Net-Flow offers NOW, a scaleable suite of productivity tools that helps businesses make the most of Web site, customer and financial data. Net-Flow puts the power of NOW into managing daily operations through Content-NOW, Communicate-NOW, Contacts-NOW and Commerce-NOW modules. Net-Flow hosted solutions are for businesses that don’t want to worry about technology or programming. Net-Flow is headquartered in Napa, California. www.net-flow.com
About The Bounty Hunter Rare Wine & Provisions
A dedicated and experienced merchant, The Bounty Hunter is a leading consumer-direct, hybrid business offering exceptional wines, lifestyle products and gifts with a fun, authentic approach and uncompromising standards. For over a decade Mark Pope, AKA “The Bounty Hunter” has made it his business to track down the hottest rare wine and luxury lifestyle indulgences. Boasting a successful business portfolio that includes a national consumer-direct rare wine catalog, website and wine shop, wine bar and bistro in downtown Napa, The Bounty Hunter also produces its own high-end private label wines and offers four different monthly wine clubs. www.bountyhunterwines.com
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Contacts:
Martha Blanchfield
Net-Flow Corporation
mblanchfield@net-flow.com
707-259-1233
Linda Bonaccorso
Bounty Hunter
linda@bountyhunterwine.com
707-255-0622
